Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up to date to mirror the impression of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its effect on society.

  • Expanded with 5 new chapters masking the influence of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical ads; product placement in numerous media; and the growing to be intrusiveness of net marketing
  • Explores a huge variety of subject matters together with alcohol, tobacco, and intercourse in ads; the professionals and cons of adverse political ads; advergrames; and using stereotypes
  • Examines the influence of ads via its targeted ‘point/counterpoint’ structure –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends colossal readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject historical past and key concerns, besides student-friendly good points akin to principles for papers and questions for discussion

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