By William L. Benoit
In our regularly plugged-in and attached international, photograph is every thing. humans, teams, enterprises, and international locations often come below suspicion of wrongdoing and infrequently require protection. This absolutely up to date version of the 1994 quantity investigates the occasions during which threats to picture come up and describes the image-repair thoughts that could be used to aid defuse those threats, reminiscent of denial and apology. the writer experiences numerous theories on snapshot fix, and extends past examine at the subject to incorporate paintings on persuasion or perspective change.
Five contexts for photo fix are tested: company, political, sports/entertainment, foreign, and 3rd occasion (when one individual or association attempts to fix a dead ringer for another). New case experiences contain the British Petroleum oil spill within the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple’s apology to China over the iPhone, and leading Minister David Cameron’s apology for Bloody Sunday.
“Though the realm has replaced markedly considering that its first e-book, this quantity is still very important … good based and obviously written, this examine will serve these in political technology, psychology, and company in addition to these attracted to rhetoric and communication.” — CHOICE
“This is a really beneficial replace to the main influential booklet ever released on quandary communication.” — Timothy L. Sellnow, coauthor of Theorizing concern Communication
William L. Benoit is Professor of conversation experiences at Ohio college. he's the writer of many books, together with (with Pamela J. Benoit) Persuasive Messages: the method of Influence.
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